Entering a new market with a relatively new product.


Over 20 dealers got interested in becoming partners and over 100 orders were received in the first month after entering the market.

Our strategy
& approach

We went on two directions, both being focused on introducing the new product in the European market. The first approach was to create a commercial video of the product – based on the success that these videos had on the Romanian market and the second approach consisted in online advertising via different means.
The advertising had two main goals :
  • Building a solid dealer network.
  • Generating new leads and new demands for the product from the end users.

and results

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